Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S.
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